Being a Buffalo sports fan can be pretty depressing. The Bills are, at best, mediocre and remain the only franchise to lose four Super Bowls in a row while winning zero. The Sabres offer little relief, having also won zero championships and promising to be one of the worst teams in the NHL this season. Buffalonians don’t need to be antagonized, so self-righteous yoga company Lululemon did exactly that and had the audacity to call it “empowerment.”
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